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With 62 million people and $4 trillion in buying power, Latinos are reshaping the U.S. economy. But most brands still fail to communicate with them correctly. The organizations that get it right will earn their trust, loyalty, and will win market share that competitors will not touch.

We unlock the market you’re not reaching — and help you dominate it before your competition does.

Our Latino Growth Engine: 7 Core Pillars

Our Services

  • I. Strategy

    We build the cultural blueprint your organization needs to succeed in the Latino market. Our team defines the positioning, messaging, and expansion roadmap that aligns your brand with the values, behaviors, and priorities of Latino audiences. Through data, insights, and cultural intelligence, we identify where the opportunity lives—and how to capture it. This is the foundation of your entire Latino growth plan.

  • II. Consulting

    We advise companies on how to grow and position their brand within the Latino community. At El Capitán Digital Marketing, our consulting services are designed to guide your business through every stage of connecting with Latino audiences. We don’t just launch campaigns—we work alongside you as a strategic partner, ensuring that every marketing effort aligns with your goals and delivers measurable results.

  • III. Digital Marketing

    We create and manage culturally relevant bilingual digital marketing campaigns to help your business grow. We specialize in helping businesses tap into the fastest-growing and most influential demographic in the U.S.—the Latino community. With deep cultural fluency and a bilingual approach, we design campaigns that speak to Latino audiences in ways that feel authentic, relevant, and engaging. Our services include: Social Media (Meta Platforms), Google Ads, and Google SEO.

  • IV. Partner Outreach

    We open doors to the organizations, leaders, and networks that shape the Latino community. Through targeted introductions and strategic partnerships with churches, nonprofits, clinics, media outlets, and cultural institutions, we extend your brand’s reach and credibility. Our relationships become your relationships—giving you access, influence, and visibility that cannot be bought with ads alone. This is how you accelerate trust and open new channels of growth.

  • V. Community Relations

    We put your brand directly in front of the Latino families, leaders, and communities you want to serve. Through presence at key cultural events, relationship building, and continuous local visibility, we position your organization as a trusted and familiar ally. We help you show up—not as a corporation, but as part of the community. This is how recognition turns into trust, and trust turns into long-term growth.

  • VI. Translation & VII. Interpretation

    We ensure your organization communicates clearly and respectfully with Latino audiences—both in writing and in real time. Our team delivers culturally accurate Spanish translations for websites, marketing materials, and internal documents, while also providing on-site or virtual interpretation for meetings, consultations, and intake processes. Every interaction becomes precise, human, and trustworthy—eliminating language barriers and strengthening relationships.

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Why El Cap?

Welcome to our home — mi casa es tu casa.

Most agencies can translate content. Very few can unlock an entire market. At El Capitán, we bring nearly two decades of lived experience inside Latino communities, combined with the strategic discipline to help U.S. organizations grow with cultural intelligence, trust, and precision.

We don’t guess what Latinos want — we understand how they think, speak, connect, and make decisions.

 

And through our structured Latino Growth Engine, we transform that cultural fluency into clear strategy, community presence, and measurable revenue for your brand.

We translate culture into strategy.
We turn strategy into results.
And we do it with heart, respect, and excellence.

Gracias for trusting us with your growth.

Félix J. Medina

 

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Founder 

"I appreciate Félix, he made a difference in our room".

"An exemplary company in our community! They are supportive, well-connected, and always willing to champion great campaigns and projects".

"What I love about these guys is that they get results. They don’t waste time — they listen, build a plan, and make it happen".

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Karl Anthony Towns
NBA New York Knicks Center-Forward
Three-time NBA All-Star

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Paola Cubides, M.B.A. 
Top 15 Marketer in Indianapolis 
MS-IL Staffing & Packaging

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Ozgur Kayaalp Ph.D.
Security Studies & Adjunct Faculty-Predictive Analytics
Indiana University

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